This book narrates the story of a customer service manager in a telecommunication company who took off to the land of creativity. Through this journey, he explored the essence of creativity and innovation; he discovered its shapes, competencies and complete process. This is clarified through the circumstances that he went through in this land; planted the essence of creativity and innovation in his spirit alongside with boosting his spirit, self believe and challenging spirit to always strive for uniqueness and distinctiveness.
Jassim’s motive was to make a difference and create the WOW factor that people are looking for. As he walked down the Zigzag city, he had seen a lot of brilliant business ideas coming from brilliant extra-ordinary minds which strive for innovation and hungry for distinctiveness.