Basma Nossair is the deputy CEO at Bbusinesss and the backbone of the entire company. A champion of transformational initiatives, Nossair employs a methodical and logical approach to operate companies, build and restructure departments, standardize policies and processes, and manage people and projects across different functions. Nossair has garnered 12 years of experience in the Learning & Development industry, 10 of which were spent in Bbusinesss. She holds a BA in International Business from the University of New Brunswick and an HR Diploma from the American University in Cairo (AUC).
Nossair is the kind of person everyone wants to talk to and hang out with. Known to her colleagues as Bosbos or Basbousa, she plays the role of BBiers’ Mommy, the Secret Keeper, Ms, Planning, the Safety Valve, and the World’s Best Negotiator. While she enjoys coloring and handcrafting, Nossair would rather spend her time planning events by the sea among her friends and their kids. She comes to the office every morning to ensure the morale is high and that everyone on the team achieves their personal and business goals.
Ragy Saleh serves the role of Chief Commercial Officer at Bbusinesss, with more than 20 years of experience in the education and learning field. He spent his first 8 working years as a high school English teacher, before shifting his career and delving into sales and business development in the training industry. Saleh earned his BA in English Literature and has worked between Egypt and the United Arab Emirates. He spent more than 10 years at the region’s most renowned training, learning, and development companies – including Bbusinesss, New Horizons, and Synergy.
Saleh is a foodie. His colleagues call him Abo Al Roog and depend on him to remind them of “food time”. While he enjoys playing tennis and football, he has a special interest in trying different cuisines and exotic foods. When he’s not in the office, he is usually chilling out at home – and probably exploring new meal ideas to try at the office the next day.
Noha Bakr is the Chief Operations Officer at Bbusinesss. While her role revolves around keeping all business operations running smoothly, her real job is to ensure that every person in the company feels comfortable. A vibrant and morning person, Bakr wakes up every morning at 6 am to answer calls, messages, and emails from her colleagues. Her mission is to offer support and motivation for the Bbusinesss superheroes.
Abdelrahman Obaid is the Commercial Director at Bbusinesss, where he leads and manages the company’s commercial activities across the entire MENA region. Frequently traveling to attend business meetings and training sessions, Obaid is better known as “Ibn Battuta” – the all-time traveler – among Bbusinesss’ customers. He graduated with a bachelor’s degree in Commerce and, over the past 16 years, has worked at Deraya, Synergy, and Global Knowledge before joining the company.
Obaid is a shopping enthusiast and big technology freak. If he’s not in the office, he would be slouching on his couch and spending hours either playing games, VRing, or testing the latest technology gadgets that he spends his money on.
Walid Sabry is Head of Training & Development at Bbusinesss, where he leads the company’s trainers and consultants by managing their talents and potential. A certified trainer and consultant, Sabry is well-versed in the learning and development industry and coaches on a wide variety of topics, most notably entrepreneurial leadership, emotional intelligence, innovation and creativity, and project management. Sabry holds a bachelor’s degree in Mechanical Engineering and a master’s degree in Business Administration, both from the American University in Cairo (AUC).
In pursuit of his passion for inspiring people and helping them develop their skills, Sabry ventured on a huge career shift – from managing his family business in the steel manufacturing industry to becoming a certified trainer. His colleagues call him Karkar and he is known to love sports and reading. Sabry also loves traveling. If he weren’t in the office, he would definitely be vacationing in Bali with a cup of coffee and his favorite book.
Hany Sorour is the Learning & Development Subject Matter Expert at Bbusinesss, with more than 17 years of experience across the MEA region. As a trainer in intra-interpersonal skills and human development using emotional intelligence, Sorour is responsible for setting standards for the company’s products and services. He has an unrivaled passion for education and an ambition of adding value and strengthening business relationships wherever he works. Sorour holds a bachelor’s degree from the Faculty of Applied Arts with a specialization in Interior Design.
Sorour is an effective communicator, both, inside and outside the office. When he’s not using his superhero communication skills at work, Sorour is usually on his couch enjoying a PS4 game – FIFA 2020 in specific. He’s also into sports and loves football, squash, tennis, billiards, and bowling.
“I love helping people improve their lives and use, both, logic and emotions to engage my workshop participants and drive an inside out approach to their personal and professional growth.”
Yosra Hussein is a highly-skilled Senior Training and Development Consultant at Bbusinesss, where she conducts needs assessments, develops content, designs programs, and delivers workshops in corporates and schools. With 17 years of experience in the fields of education, learning, and development, Hussein has successfully delivered training workshops in Egypt, Lebanon, UAE, KSA, Oman, Tanzania, and Malaysia. She holds a BA in Business Administration from Cairo University and is certified from the Association of Talent & Development (ATD), Assessment & Development Consultants (A&DC), City & Guilds Group Business (ILM), and the Regional IT Institute (RITI).
Hussein is the person who inspires everyone around her, always spreading positive vibes and coming up with new ideas. Her colleagues love her company and call her Yoyo, Sosi, and Yosi. Hussein enjoys traveling to new places, organizing gatherings and events, and reading books. She also strives to transfer her knowledge in places where there’s no access to learning facilities, and frequently delivers training workshops across rural villages in Egypt and abroad.
“I enjoy inspiring people to add more to their personal and professional lives. I love how new ideas keep the brains of my team and participants alive and overflowing with a lot of pop-ups – it’s like popcorn popping.”
Abeer Kabbag joined Bbusinesss as a Senior Training & Development Consultant with more than 12 years of hands-on experience in designing and delivering development workshops. As a specialized trainer in Human Resources, Management, and Human Development, Kabbag is deeply passionate about training and believes that her mission in life is to help people become more confident and knowledgeable. She holds an MBA with a specialization in HR from AASTMT and is a certified trainer from AUC SCE and the Regional IT Institute.
Kabbag is an outgoing, lively, and inspiring person who enjoys shopping, listening to music, reading books, and surfing the internet. She is a people-person at heart and is always outdoors spending time with her family and friends.
“I was born to become a trainer. The sky is my limit and it can be yours, too, as long as you want to be unique and successful.”
Mina Garas is a certified Business and Career Coach who joined Bbusinesss as Senior Training & Development Consultant. He previously served as the L&D Manager at Etisalat and has 15 years of experience, 10 of which were in the L&D industry. Garas holds a CIM Certificate from Moorhall, England and is a Certified Business and Career Coach (CDCC). He is also accredited from ICF and has conducted more than 200 coaching hours.
Garas is passionate about training and is living his dream: doing what he loves and being great at it. He enjoys watching movies and reading comic books.
“I enjoy helping people understand their passions, goals, values, and career interests, which empowers them to be in full control of their personal and professional lives.”
Sherif Ezz El Din is a talented motivator and inspiring trainer who joined Bbusinesss as Senior Training and Development Consultant. In a career life that spanned 14 years, Ezz El Din has worked across different industries and sectors in the MENA region. This gave him the experience and exposure to deliver knowledge and help develop peoples’ skills in an engaging and inspiring manner. Ezz El Din holds a BSc. in Pharmacy and an MBA from Heriot-Watt University (Edinburgh Business School). He is also a certified trainer (TOT) from Quest Human Development and Change Agents.
Better known as Chicco, Ezz El Din enjoys a myriad of hobbies and activities, including listening to music, playing sports, swimming, and traveling. He loves caring for animals and everything fitness-related. He would rather be relaxing in front of Lake Geneva right now, but equally enjoys conducting workshops and making people smile. He has a magical talent at making his workshops so interesting that the participants almost never want to leave at the end.
“My motto in life is live as if you were to die tomorrow, learn as if you were to live forever. Every day brings new hope and new beginnings, with countless opportunities and challenges.”
Mohamed Magdy is the Regional Business Development Manager at Bbusinesss, with 10 years of solid experiences in business development across the GCC. A goal- and result-oriented caliber, Magdy is an advocate for learning and development and aspires to inspire people. He specializes in leading and developing teams so that they can achieve their business objectives. Magdy graduated from the Faculty of Commerce with a major in Foreign Trade and has recently returned to Bbusinesss where he had spent the first 7 years of his career.
Magdy is a football fanatic in every sense. Known in the office as Megz or Mag, he’s the one talking about football 24/7. His perfect world would include anything to do with football, be it watching a live game in a stadium, playing football, or talking about football. He has an equal passion for reading and is most interested in self-development, psychology, and productivity books.
“I have a passion for development and an interest in inspiring people. I enjoy working with teams and enabling them to successfully attain their objectives. This is what motivates me most.”
Hesham Zaky joined Bbusinesss as the Senior Technical Development Manager with more than 30 years of experience in sales, management, and learning and development. He has worked across various industries in the MENA region including FMCG, Hospitality, and Tourism. This has enriched Zaky’s exposure and experience with different markets and customer profiles, allowing him to excel in sales and customer service. Zaky holds a BA in Accounting and an MBA from the International Business School of Scandinavia (IBSS).
Zaky – or Hushy as his colleagues call him – is a spirited person who is known as the source of action in the office. He loves to tease Zamalek fans whenever they lose a football match. In another life Zaky would be riding his Harley Davidson with his girlfriend and cruising by the sea. He spends his free time traveling, listening to music, acting or directing, and playing football, snooker, or bridge.
Samer Salama is the Country Business Development Manager for Bbusinesss in the United Arab Emirates. Prior to joining the company, he began his career as a Business Development Executive in Dale Carnegie and then spent 9 years at 360 Experiential Solutions serving the role of Business Development Manager. Salama holds a bachelor’s degree in Political Science from the British University in Egypt (BUE).
Salama is an avid traveler and adventurer. His unofficial job at the office is to make people smile and keep them from going hungry. If he wasn’t at the office right now, he would be either climbing Mount Kilimanjaro or chillaxing on the sandy beaches of Bora Bora. Other than traveling, watching movies, reading mystery novels, and playing the drums, Salama enjoys sports and especially adventure sports.
Mohamed Kenawy brings over 12 years of experience to his role as Business Development Specialist at Bbusinesss. Passionate about inspiring people, Kenawy is dedicated to listening to, promoting, and motivating people so that they can become a better version of themselves. He holds a BA in English Literature and, prior to joining Bbusinesss, has worked at several companies in the MENA region; these include the Egyptian Road Safety Training Center (RSTC), Kempinski Hotels, Ritz-Carlton Hotels, the Egyptian Tourism Federation, and Sajco Contracting in Saudi Arabia.
Kenawy is a people-person and is exceptionally talented at communicating with people – no matter their differences. When he’s not at the office he spends his time in his balcony, enjoying the sunny sky and appreciating nature. His hobbies include playing handball, watching sports, listening to music, and reading books.
“A company is only as good as the talent it manages to retain. I believe in hiring for attitude, rather than for skills. This is where the importance of learning and development emerges for professionals.”
Menna Ahdy is a Business Development Specialist with over 8 years of experience in learning and development, research and development, product management, and training coordination. Prior to joining Bbusinesss, Ahdy worked at Teleperformance, the German Chamber for Industry and Commerce, LTC, and Tandem Training. She graduated from Cairo University in 2011 with a bachelor’s degree in Economics with a minor in Political Science from Cairo University.
Ahdy goes by many nicknames but prefers to be called Curly. She is a beach-lover and the main chocolate provider in the office – but also the main chocolate consumer. When she’s not working, Ahdy spends her time playing games on her PlayStation.
Reem Saeed recently joined Bbusinesss as a Business Development Executive. Throughout the past 5 years, she has worked at several reputable organizations such as Vodafone and the British Council, where she strengthened her experience in customer service and communicating through writing. Saeed holds a BA in Oriental Languages with a specialization in Hebrew. She’s a creative person with attention to details and great interpersonal skills.
Saeed loves painting and appreciates music. She plays the piano and is the go-to person when you’re looking for a great music playlist to play in the car. Saeed also enjoys diving and, in another world, she would be spending all her time diving in Dahab. In the office, she is known as the notifier: always reminding her team members to check their email.
Zheena Jean Vergara serves as the Operations Manager at Bbusinesss, where she ensures that the company’s activities are on-schedule in a dynamic and fast-paced environment. With more than 14 years of experience, Vergara spent 9 of them as an operations manager. She holds a BA in Commerce with a major in Computer and has recently earned a certification in Human Resources Management from KHDA and Cambridge University.
Vergara, also known as ZJ, is an outgoing person who wholeheartedly embraces the concept of ongoing learning and development. She has stepped out of her comfort zone and discovered genuine joy and fulfilment in public speaking. Vergara enjoys reading and spending time outdoors, and she dreams of climbing the world’s highest mountains. In her free time, she helps an NGO coach young people about Leadership, Integrity, Family & Excellence (LIFE).
Nivin Gamal manages everything related to logistics in her role as Travel Consultant and Operation Specialist at Bbusinesss. With 10 years of experience, she is the dynamic and punctual person that the entire company relies on to manage events, flights, transportation, and accommodation, in addition to assisting her colleagues in issuing visas and travel documents. Gamal holds a bachelor’s degree from the Faculty of Arts and possesses strong analytical, problem-solving, and decision-making skills.
Gamal, or Nivo as they call her in the office, is always positive and reliable. She knows how to balance between being a fun person in a professional workplace. Outside the office, Gamal is a family-oriented person and prefers to spend all her free time playing with her son. Her hobbies include drawing, traveling, and reading books.
Heba Halawany is Bbusinesss’ Operations Specialist and known as the time-keeper to her colleagues (the company’s alarm). She is a highly-ambitious and self-driven person who has garnered 10 years of experience in administration and human resources coordination. Her lively and friendly personality enables her to communicate effectively with people and inspired her love to never stop learning about life and work. Halawany holds a BA in Business Administration and has transitioned from being a teacher to an administration and operation specialist.
Halawany is a fun-loving person and a positive outlook on life. She would prefer to spend her vacations somewhere far away by the beach, but she ends up devoting her free time to watch movies, read books, or hang out with her friends.
“As long as we are alive, we will never stop learning. Every day is a new chance for us to learn something new and something great.”