Every year, sales organizations invest colossal amounts of time and money training their sales teams. From in-depth workshops on cold calling to rigorous training on, there are hundreds of sales trainings available to foster and develop sales professionals’ technical skills.
The one thing so many of those trainings fail to cover is the development of people skills or emotional intelligence [EQ]. A common thread among industry experts is the necessity of empathy in modern selling, and how it can be leveraged for sales growth.