“Leadership is intentional influence.” —Joseph Grenny
The best leaders know how to get individuals to work together to accomplish goals. In contrast, we struggle to enable our colleagues to complete projects on time and on budget. We do our best to motivate employees to demonstrate more concern for profitability or following procedures. We provide incentives for our sales teams to hit quota. In summary, we continually work on ways to exert our influence, but we regularly fall short.
In spite of the fact that we’re routinely trying to alter behavior, few of us can articulate an effective strategy to create this behavior change. It’s time this changed. By drawing from the skills of many of the world’s best change agents and combining them with five decades of social-science
research, Influencer Training creates a powerful and portable model for behavior change.
Influencer Training provides skills to:
• Identify the high-leverage behaviors you should focus on
• Diagnose the real causes behind behavior problems
• Effectively motivate and enable others—regardless of formal authority
• Create behavior-change strategies that yield rapid, lasting results