What is it about innovation and creativity that make them distinctive? From individual level all the way to organizational level including small to large organizations all seeking and striving for big hits, wow factors and creative human resourc- es that will boost their presence in today’s crazy competitive environment.
Creativity goes side by side with innovation, as there is no innovation without creativity. While creativity is the ability to produce new and unique ideas, innovation is the implemen- tation of these ideas – that’s the introduction of a new idea, solution, process, or product. Creativity is the driving force behind innovation and the incorporation of looking at things from a different perspective and freedom of restrictions by rules and written or unwritten norms.
Creativity and innovation within a well-run company have always been recognized as a sure path to success. Encourag- ing the employees to think outside of the box and giving them time and resources to explore new areas for innovative ideas is the key to cost-effective business solutions.