نظرة عامة
الإدارة الإستراتيجية هي كل ما يتعلق بعملية صناعة وتنفيذ القرارات الإستراتيجية وكيفية تحسين الأداء التنظيمي باستمرار في ظل المتغيرات التي تحيط ببيئة الأعمال. إن الإدارة الإستراتيجية الفعالة تقدم إتجاه واضح للمنظمة في عملية إتخاذ القرار الإستراتيجي كأساس فعال للإستغلال الأمثل للموارد المتاحة وتحقيق النتائج من خلال العنصر البشري.
Strategic and implementation planning helps an organization to formulate its strategy for how best to achieve its aims and the steps necessary to get there. Hence modern businesses are exposed to and should operate within a prevailing business environment, both external as well as within the Industry/corporate structure. Strategic management prepares you to evaluate both external and micro-level challenges, and to deal with these challenges on a long-term basis.
Exploring the different elements of the Strategic Management Process, performing environmental scanning, defining competitive advantages, formulating strategies, and defining the necessary changes for strategy implementation is a key factor for a successful leadership.
This workshop focuses on the strategic management and its importance to the success of an organization. It provides you with core knowledge, practical skills and tools to encourage strategic management and to prepare you to undertake strategic and implementation planning in your organization. Emphasis is placed on “action learning” and the course features presentations, structured learning experiences, facilitated discussions, individual and group activities.