Bbusinesss Continues to Drive Success in the Learning & Development Industry
Five years into the introduction of its first situational learning training program, Bbusinesss continues to lead the learning and development industry in the Middle East and North Africa with its highly-acclaimed and successful Business Comic Book Series and soon-to-launch Code 8.0.
In 2015, BBusinesss launched its Business Comics brand with the aim of improving its existent training programs and raising the bar across the learning and development industry. By adopting an agile approach that embraces technology, creativity, and innovation, the Business Comic Book Series was designed to instill and promote various skills while providing a fun and engaging experience for learners.
Today the Business Comics brand embraces five different products that focus on leadership skills, creativity, coaching and mentoring, strategic management, and happiness. The book series significantly improved learning experiences in the training room and – to date – has successfully helped hundreds of leading enterprises and governmental organizations in more than 14 countries across the Middle East and North Africa.
Although the use of comics was new and unconventional in the world of corporate learning, the Business Comic Book Series was well-received and highly-acclaimed by, both, employees and employers across various business and governmental sectors. The new training approach was most praised for its expressiveness, culture-friendly context, familiar dialect, and – most importantly – its relevance to daily work practices in the region.
The choice of using comics was not arbitrary; in fact, Bbusinesss had invested more than two years researching the market and tapping into its customers’ needs to be able to provide new learning experiences with ease, efficiency, and effectiveness. The Company’s research and development team was able to verify the effectiveness of using comics in corporate learning and training to accentuate experiences and fulfil learning objectives. Interestingly, comics were found to be powerful because they:
- Tell a complex story in a few images and are easy to recall
- Generate immediate interest
- Offer variation and versatility
- Empower learners
- Concisely demonstrate culture-based behaviors, customs, and differences
- Mimic reality using characters that audiences can identify and relate to
- Illustrate a whole range of issues (some of which may be sensitive in nature) in a brief, subtle, and fun way
- Are widely applicable; it’s a one-size-fits-all model for learners across different levels
- Can be adjusted and customized to fit situations and topics,
- Accommodate scenarios, timelines, and preferences
- Help create conversations and drive discussions in the classroom
- Allow learners to express their thoughts and feelings as well as explore familiar ideas through new media
Commenting on the Company’s success through Business Comics, Mohamed El-Desouky, CEO, said:
“We’ve been challenging the status quo since day one and were determined to take the risk of transforming a rather conservative industry in the most conservative of markets. Our success demonstrates that we’re on the right track to transform the way people, companies, and governments embrace digital training. Today we’re more inspired and adamant than ever, and we see the comic book series as just the beginning of what we envision for the future of learning and development in the region.”
The evolving access to technology has driven digital training programs for companies and introduced the flexibility and effectiveness of time, money, tracking, and reporting. Moreover, learning can now be customized to fit real-time and job-focused prerequisites. Bbusinesss seeks to bring more to the table by blending its advanced vision and resolute agility with the latest tools and technologies. The Company prides its ability to provide seamless and user-friendly experiences for every learner through a smooth process that engages all the senses.
El-Desouky added: “It’s not just about the educational content, but rather about the learning journey. With help from our subsidiary, B1 Creative Studio, we were able to employ the latest technologies and creative tools to design an unprecedented journey for our learners; one that is exciting, valuable, relevant, and user-friendly.”
The digital programs offered by Bbusinesss are an extension of the industry’s change wave and success of the Business Comic Books. The Company is now ready to launch its Code 8.0 digital training program for online users who prefer to learn at their own convenience and pace. The program is inspired by the classroom version of the Code 8.0 comic book, which focuses on coaching and mentoring. The most outstanding element of the learning programs offered by Bbusinesss – whether through the flagship Comic Book Series or its digital online version – is that they’re offered in, both, English and Arabic.
The Code 8.0 digital program provides learners with clear methods and tools to differentiate between and master mentoring, coaching, and giving feedback. The characters used mimic daily workplace realities, making it easy for most people to relate to. The material, locations, and character model sheets are designed to complement the Middle Eastern cultures, yet are perfectly fit for international audiences.
The content was further developed to include animated scenes, graphics, explanatory videos, reference videos, downloadable documents, and interactive assessments, tests and scoring. A five-hour online independent learning journey that you can take anytime, anywhere, Code 8.0 is perfect for learners from all age groups, backgrounds, and experience levels.
In its strive to take learning and development to the next level and provide learners with everything they need, BBusinesss has now made this revolutionary product not only accessible – but also affordable. Soon, learners across the Middle East and North Africa will be able to experience the most fulfilling and creative online learning program that’s designed to engage, entertain, and teach the skills required for the 21st Century.
Using a mix of e-learning technologies, comics, animations, videos, and special effects and visuals, Code 8.0 will offer an unprecedented learning journey that is the best value for your dollar and with never-ending returns on your investment.
Now’s the chance to invest in yourself for the future. Join the Code 8.0 community now and enjoy:
- Full access to the latest coaching and mentoring training programs online
- 5+ hours of well-planned and strategically-nested material that offer tactics to differentiate between and master coaching, mentoring, and giving feedback
- Specialized methods to learn the key competencies you need to succeed as a leader
- Unlimited tools to reach out to your peers and subordinates and guide them towards achieving your goals
- Techniques to help you become a more powerful member in your society, using well-structured content that focuses on different aspects, people, and situations you face every day