The Compass + Zigzag Land – The Land of Creativity
Public Workshops
The Compass + Zigzag Land - The Land of Creativity


The Compass:   Strategic management is a process of making and imple- menting strategic decisions concerning how to continuously improve organisational performance and impact in an ever-changing environment. A coherent strategy provides an organization with clear direction as a basis for important ongoing decision-making concerning the use of available resources. Strategic and implementation planning helps an organization to formulate its strategy for how best to achieve its aims and the steps necessary to get there. Hence modern businesses are exposed to and should operate within a prevailing business environment, both external as well as within the Industry/corporate structure. Strategic management prepares you to evaluate both external and micro-level challenges, and to deal with these challenges on a long-term basis.   Zigzag Land - The Land of Creativity: This program is designed based on the book (Zigzag land), at which we narrate the story of a customer service manager in a telecommunication company who took off to the land of creativity. Through this journey, he explored the essence of creativity and innovation; he discovered its shapes, competencies and complete process. This is clarified through the circumstances that he went through in this land; planted the essence of creativity and innovation in his spirit alongside with boosting his spirit, self believe and challenging spirit to always strive for uniqueness and distinctiveness. Jassim’s motive was to make a difference and create the WOW factor that people are looking for. As he walked down the zigzag city, he had seen a lot of brilliant business ideas coming from brilliant extra ordinary minds which strive for innovation and hungry for distinctiveness; these people’s creativity and spirit inspired Jassim to live for being creative, innovative and making difference in today’s crazy competitive market.

Key Module

The Compass:

  • Strategic Management Self-assessment “Harvard Business School”The Concept
  • The Seven Strengths of Drawing a Strategy
  • Environmental Ecology
When to use Components Development Application Common Pitfalls
  • Competitive positioning
  • Blue Ocean Strategy When to use Components Development
  • Application Common Pitfalls
  • Resource Capabilities
  • Dynamic Capabilities When to use
  • Components Development
  • Application
  • Common Pitfalls
  • Strategic Growth Options
  • Ansoff’s Box When to use Components
  • Development Application
  • Common Pitfalls
  • Managing Performance Strategically
  • Balanced Score Card When to use
  • Components Development Application Common Pitfalls
  • Realization
  • Six Stratigraphic Principles
  • The Interpretation, Impact & Action plan Indispensable References
The Application


Zigzag Land – The Land of Creativity:

  • Creativity and innovation concept
    – Impact of breaking habitual patterns
    – Distinguish the difference and relation between a follower and a leader
  • Difference between creativity and innovation
    – Ability to Invent
    – Ability to develop
    – Innovation in processes
  • The impact of creativity on individuals and groups
    – The contagious factor
  • Creativity and innovation competencies Model (CREATE Model)
    – Commence
    – Relation
    – Expansion
    – Accompaniment
    – Trust
    – Evolution
  • Creativity and innovation process model (DEAL Model)
    – Determine
    ∗ Asses your bias towards creativity
    ∗ Acknowledge your base levels of curiosity
    ∗ Recognize the context of innovation
    ∗ Learn to think more laterally
    – Expand
    ∗ Build idea sharing networks
    ∗ Give the ideas the time to grow and flourish
    – Accompany
    ∗ Conduct idea ‘reality’ and ‘linking’ checks
    ∗ Design appropriate ‘prototyping’ channels
    – Look after
    ∗ Maintain courage under fire from others
    ∗ Adopt an advocacy and promotional plan
    ∗ Maintain momentum to tangible outcomes
  • Innovation Types (PIE Model)
    – Productive
    – Inventive
    – Expressive
  • Creativity and innovation assessment
    – Assessing factors
    ∗ Creative consciousness
    ∗ Levels of curiosity
    ∗ Pattern-breaking skills
    ∗ Idea-nurturing ability
    ∗ Willingness to experiment and take risks
    ∗ Courage and resilience levels
    ∗ Energetic persistence
  • Discussing book scenes
    – Scene 1 (The Zigzag Trip)
    – Scene 2 (Creative City)
    – Scene 3 (Power and resources saving campaign)
    – Scene 4 (Value In Whatever You Have)
    – Scene 5 (Customer Obsession)
    – Scene 6 (Your development is Our Investment)
    – Scene 7 (Zigzag Restaurant)
    – Scene 8 (Was It Really Me?)
  • Action Plan

Learning Outcome

The Compass:

  • Discover the five key foundations that every strategy should be built upon.
  • Draw compelling and unique picture that capture your organization’s distinct strategy.
  • Develop your leadership strategic skills.
  • Discover how to use the strategy framework and how to engage others.


Zigzag Land – The Land of Creativity:

  • Identify different innovation styles and recognize the impact of each on the business
  • Understand the comprehensive competencies of creativity and innovation
  • Assess personal creativity and innovation skills
  • Identify the concise process of creativity and innovation to reach unique results
  • Brain storm different creative business ideas through the book scenes
  • Identify the role of individuals and organizations to implement the creativity culture
  • Motivate self and others to achieve distinctiveness in the business market

6 to 10 May - 18  /  Dubai registation
21 to 25 Oct - 18  /  Kuwait registation

[LATEST] Register (Public Workshop)

[LATEST] Ask Bbusinesss (Public Workshop)