Finance for Non-Finance Professionals
Public Workshops
Finance for Non-Finance Professionals


Accurate financial analysis is a fundamental element of growth, strategy and overall success. Understanding how to use financial indicators and benchmarks allows you to allocate resources and evaluate potential projects for maximum return-on-investment. Financial analysis takes the guesswork out of the planning process and enables you to keep tabs on how your business is performing. If your job requires a firm grasp of financial situations, then this hands-on comprehensive workshop is for you. You’ll review proven analytical tools and develop a keen understanding of how and when to use them to improve your company’s profit picture. This program allow participants to analyze companies within a case sector in great detail with a view of being able to use the data for company profiles and valuation. The emphasis of this workshop is on understanding companies’ performance and ensuring that financials are presented in a comparable way.

Key Module

  • The Nature of Financial Analysis
    -List the principal questions answered by financial analysis
    -Identify the financial statement sources of data used in financial analysis
    -List the major tools used in financial analysis
  • The Planning Cycle
    -Identify components of the planning cycle
    -Describe the role of the financial analyst
  • Financial Modeling
    -What is a financial model?
    -Why to create a financial model
  • Review of Good Modeling Practices
    -The main structure
    -Historic P&L information
    -Restating historic information
    -Non-recurring items
    -Historic B/S information
  • Non-core Assets
    -Review of initial model for the company
  • Forecasting the Income Statement
    -Detailed revenue forecasts
    -Fixed vs. variable costs: operating leverage
    -Hedging policies
  • Fixed Assets, Debt and Equity
    -Capital expenditure and asset sales
    -Intangible assets
    -Debt disclosure in published financial data
    -Bank debt and bond issues
  • Cash Flow
    -Analyze a company’s gross cash flow from operating, investing and financing activities
  • Forecasting the Cash Flow Statements
  • Ratio Analysis
  • Long Term Financial Decisions
    -Target Capital Structure
    -Dividend and Distribution Policy
  • Analyzing Enterprise Investments: Capital Project Evaluation
    -Define the steps necessary to perform a capital project evaluation
    -Create a spreadsheet to describe a project
    -Choose a hurdle rate for a project
    -Apply the major techniques: NPV, IRR, EPVI, payback
  • Practical Application
  • Individual Plan of Action

Learning Outcome

  • Understand and analyze financial statements
  • Apply financial analysis methods and tools to measure performance against internal and external standards and industry benchmarks
  • Make sound decisions based on accurate assessments of business performance and results
  • Make long term financial decisions based on projects’ analysis and evaluation
  • Describe the features of a financial reporting conceptual framework
  • Describe international financial reporting standards
  • Apply strategies for balancing a model
  • Perform sensitivity analysis to match expected financial performance


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