Books
Books
Six Thinking Hats : An Essential Approach to Business Management from the Creator of Lateral Thinking Overview :

Confusion is the biggest enemy of good thinking. Simplicity is the key. “When thinking is clear and simple, it becomes more enjoyable and more effective.” The Six Thinking Hats method is very easy to understand and therefore, simple to use. This tool can be used no matter how big or small your organization is, to create a more creative atmosphere, improve communication and train...

Confusion is the biggest enemy of good thinking. Simplicity is the key. “When thinking is clear and simple, it becomes more enjoyable and more effective.” The Six Thinking Hats method is very easy to understand and therefore, simple to use. This tool can be used no matter how big or small your organization is, to create a more creative atmosphere, improve communication and train people to use a clearer way of thinking. A hat is something you can easily put on and take off. The hats are visual cues for us to allow an easy switch in our modes of thinking. The wonderful thing about this method is that it can be taught to children as well as top executives! You can buy it from Amazon http://www.amazon.com/Six-Thinking-Hats-Essential-Management/dp/B000NGX8LE

Six Thinking Hats : An Essential Approach to Business Management from the Creator of Lateral Thinking Overview :

Confusion is the biggest enemy of good thinking. Simplicity is the key. “When thinking is clear and simple, it becomes more enjoyable and more effective.” The Six Thinking Hats method is very easy to understand and therefore, simple to use. This tool can be used no matter how big or small your organization is, to create a more creative atmosphere, improve communication and train...

Confusion is the biggest enemy of good thinking. Simplicity is the key. “When thinking is clear and simple, it becomes more enjoyable and more effective.” The Six Thinking Hats method is very easy to understand and therefore, simple to use. This tool can be used no matter how big or small your organization is, to create a more creative atmosphere, improve communication and train people to use a clearer way of thinking. A hat is something you can easily put on and take off. The hats are visual cues for us to allow an easy switch in our modes of thinking. The wonderful thing about this method is that it can be taught to children as well as top executives! You can buy it from Amazon http://www.amazon.com/Six-Thinking-Hats-Essential-Management/dp/B000NGX8LE

Six Thinking Hats : An Essential Approach to Business Management from the Creator of Lateral Thinking Overview :

Confusion is the biggest enemy of good thinking. Simplicity is the key. “When thinking is clear and simple, it becomes more enjoyable and more effective.” The Six Thinking Hats method is very easy to understand and therefore, simple to use. This tool can be used no matter how big or small your organization is, to create a more creative atmosphere, improve communication and train...

Confusion is the biggest enemy of good thinking. Simplicity is the key. “When thinking is clear and simple, it becomes more enjoyable and more effective.” The Six Thinking Hats method is very easy to understand and therefore, simple to use. This tool can be used no matter how big or small your organization is, to create a more creative atmosphere, improve communication and train people to use a clearer way of thinking. A hat is something you can easily put on and take off. The hats are visual cues for us to allow an easy switch in our modes of thinking. The wonderful thing about this method is that it can be taught to children as well as top executives! You can buy it from Amazon http://www.amazon.com/Six-Thinking-Hats-Essential-Management/dp/B000NGX8LE

Selling the Invisible Overview :

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-you...

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

  •     Greatness May Get You Nowhere
  •     Focus Groups Don'ts
  •     The More You Say, the Less People Hear &
  •     Seeing the Forest Around the Falling Trees.
You can buy it from Amazon http://www.amazon.com/Selling-Invisible-Field-Modern-Marketing/dp/0446672319

Selling the Invisible Overview :

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-you...

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

  •     Greatness May Get You Nowhere
  •     Focus Groups Don'ts
  •     The More You Say, the Less People Hear &
  •     Seeing the Forest Around the Falling Trees.
You can buy it from Amazon http://www.amazon.com/Selling-Invisible-Field-Modern-Marketing/dp/0446672319

Selling the Invisible Overview :

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-you...

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

  •     Greatness May Get You Nowhere
  •     Focus Groups Don'ts
  •     The More You Say, the Less People Hear &
  •     Seeing the Forest Around the Falling Trees.
You can buy it from Amazon http://www.amazon.com/Selling-Invisible-Field-Modern-Marketing/dp/0446672319

Selling the Dream Overview :

Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and staff into becoming as passionate about a cau...

Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and staff into becoming as passionate about a cause as you are. Selling the Dream is a handbook and workbook for putting evangelism into action. Kawasaki charts a complete blueprint for the beginning evangelist that covers such topics as how to define a cause (whether it is a business, like Windham Hill Records or the Body Shop, or a public interest concern, like the National Audubon Society or Mothers Against Drunk Driving), how to identify good and bad enemies, how to deliver an effective presentation, and how to find, train, and recruit new evangelists. One of the highlights of the book is a short course in developing an evangelistic business plan, illustrated by the complete, original Macintosh Product Introduction Plan. Selling the Dream will teach you how to become a raging, inexorable thunder lizard of an evangelist -- a leader whose words will never fall on deaf ears again. You can buy from Amazon http://www.amazon.com/Selling-Dream-Guy-Kawasaki/dp/0887306004

Selling the Dream Overview :

Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and staff into becoming as passionate about a cau...

Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and staff into becoming as passionate about a cause as you are. Selling the Dream is a handbook and workbook for putting evangelism into action. Kawasaki charts a complete blueprint for the beginning evangelist that covers such topics as how to define a cause (whether it is a business, like Windham Hill Records or the Body Shop, or a public interest concern, like the National Audubon Society or Mothers Against Drunk Driving), how to identify good and bad enemies, how to deliver an effective presentation, and how to find, train, and recruit new evangelists. One of the highlights of the book is a short course in developing an evangelistic business plan, illustrated by the complete, original Macintosh Product Introduction Plan. Selling the Dream will teach you how to become a raging, inexorable thunder lizard of an evangelist -- a leader whose words will never fall on deaf ears again. You can buy from Amazon http://www.amazon.com/Selling-Dream-Guy-Kawasaki/dp/0887306004

Selling the Dream Overview :

Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and staff into becoming as passionate about a cau...

Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and staff into becoming as passionate about a cause as you are. Selling the Dream is a handbook and workbook for putting evangelism into action. Kawasaki charts a complete blueprint for the beginning evangelist that covers such topics as how to define a cause (whether it is a business, like Windham Hill Records or the Body Shop, or a public interest concern, like the National Audubon Society or Mothers Against Drunk Driving), how to identify good and bad enemies, how to deliver an effective presentation, and how to find, train, and recruit new evangelists. One of the highlights of the book is a short course in developing an evangelistic business plan, illustrated by the complete, original Macintosh Product Introduction Plan. Selling the Dream will teach you how to become a raging, inexorable thunder lizard of an evangelist -- a leader whose words will never fall on deaf ears again. You can buy from Amazon http://www.amazon.com/Selling-Dream-Guy-Kawasaki/dp/0887306004

The Seeds of Innovation: Cultivating the Synergy That Fosters New Ideas Overview :

Breakthrough innovation is a prerequisite for success in almost any organization, yet the actual management of innovation has only recently begun to receive the attention it deserves. Here, innovation thought leader Elaine Dundon offers a ""how-to"" prescription for building creative and strategic innovation skills at all levels of an organization (rather than focusing on decision-ma...

Breakthrough innovation is a prerequisite for success in almost any organization, yet the actual management of innovation has only recently begun to receive the attention it deserves. Here, innovation thought leader Elaine Dundon offers a ""how-to"" prescription for building creative and strategic innovation skills at all levels of an organization (rather than focusing on decision-making levels only) -- and explains how to produce measurable results that translate directly to the bottom line. Using field-tested concepts and practical examples, and featuring easy-to-apply processes and concrete thinking tools, this straight-talking book provides a broadly applicable guide to innovation -- one that's not limited to a specific industry sector. Today's most comprehensive, one-stop innovation resource, it describes: * The three necessary components of innovation -- creative, strategic, and transformational thinking * Methods for applying innovative thought to existing products, processes, and business models * 90 great innovations and 90 trends to consider You can buy it from Amazon http://www.amazon.com/The-Seeds-Innovation-Cultivating-Synergy/dp/0814415717

The Seeds of Innovation: Cultivating the Synergy That Fosters New Ideas Overview :

Breakthrough innovation is a prerequisite for success in almost any organization, yet the actual management of innovation has only recently begun to receive the attention it deserves. Here, innovation thought leader Elaine Dundon offers a ""how-to"" prescription for building creative and strategic innovation skills at all levels of an organization (rather than focusing on decision-ma...

Breakthrough innovation is a prerequisite for success in almost any organization, yet the actual management of innovation has only recently begun to receive the attention it deserves. Here, innovation thought leader Elaine Dundon offers a ""how-to"" prescription for building creative and strategic innovation skills at all levels of an organization (rather than focusing on decision-making levels only) -- and explains how to produce measurable results that translate directly to the bottom line. Using field-tested concepts and practical examples, and featuring easy-to-apply processes and concrete thinking tools, this straight-talking book provides a broadly applicable guide to innovation -- one that's not limited to a specific industry sector. Today's most comprehensive, one-stop innovation resource, it describes: * The three necessary components of innovation -- creative, strategic, and transformational thinking * Methods for applying innovative thought to existing products, processes, and business models * 90 great innovations and 90 trends to consider You can buy it from Amazon http://www.amazon.com/The-Seeds-Innovation-Cultivating-Synergy/dp/0814415717

The Seeds of Innovation: Cultivating the Synergy That Fosters New Ideas Overview :

Breakthrough innovation is a prerequisite for success in almost any organization, yet the actual management of innovation has only recently begun to receive the attention it deserves. Here, innovation thought leader Elaine Dundon offers a ""how-to"" prescription for building creative and strategic innovation skills at all levels of an organization (rather than focusing on decision-ma...

Breakthrough innovation is a prerequisite for success in almost any organization, yet the actual management of innovation has only recently begun to receive the attention it deserves. Here, innovation thought leader Elaine Dundon offers a ""how-to"" prescription for building creative and strategic innovation skills at all levels of an organization (rather than focusing on decision-making levels only) -- and explains how to produce measurable results that translate directly to the bottom line. Using field-tested concepts and practical examples, and featuring easy-to-apply processes and concrete thinking tools, this straight-talking book provides a broadly applicable guide to innovation -- one that's not limited to a specific industry sector. Today's most comprehensive, one-stop innovation resource, it describes: * The three necessary components of innovation -- creative, strategic, and transformational thinking * Methods for applying innovative thought to existing products, processes, and business models * 90 great innovations and 90 trends to consider You can buy it from Amazon http://www.amazon.com/The-Seeds-Innovation-Cultivating-Synergy/dp/0814415717